In this case study, I'll introduce an extended version of the project—an exploratory endeavor born out of curiosity. This project builds upon the work I initially undertook at ALPHASHINE but takes a broader direction, targeting a more diverse user base than ALPHASHINE's original focus. This endeavor emerged as a personal project after the ALPHASHINE leadership decided on a different direction, allowing me to pursue my vision and satisfy my creative itch by creating this alternative version.
Before using our service, many didn't clean their cars regularly. Now, they prefer dropping off their cars due to a positive customer service experience and are interested in a hybrid approach. We identified three groups in our research: Parents, Automotive Novices, and Car Enthusiasts.
However, during post-design reflection and beta testing interviews, areas for improvement were identified. Users strongly favored a text-based booking option, with a chat room for questions and service confirmation. Furthermore, post-MVP interviews emphasized the necessity for enhanced Subscription model features, such as reminders and improved visibility of unused monthly services, along with a comprehensive dashboard for suggestions and account information.
The old homepage mainly highlighted nearby locations and let you start booking via drop-off or valet. The new version acts like a dashboard, showing services, locations, and marketing tips with internal ads at the bottom. We added quick tips for customers who lack knowledge and expanded the menu for more features without clutter.
The old homepage mainly highlighted nearby locations and let you start booking via drop-off or valet. The new version acts like a dashboard, showing services, locations, and marketing tips with internal ads at the bottom. We added quick tips for customers who lack knowledge and expanded the menu for more features without clutter.
A study by McKinsey revealed that discount-based loyalty programs can increase transaction size by up to 70%. The study also found that paid membership tiers resulted in 62% more purchases compared to free tiers, which supported their own research. To balance customer attraction with profitability, we considered industry retail markup rates and offered a 15% discount for the entry-level free tier and a 20% discount for the paid tier. This provided sufficient incentive for customers to sign up while ensuring the costs remain manageable for small businesses.
During the app design process, we added helpful features to create a positive user experience that encourages frequent app use, promoting habit-forming.
Improvement Opportunity
Each home screen is customize with the companies logo and backsplash along with any area for them to run promos.
Get notified when you enter partner store.
Just tap or scan your card at check out.
Blu acts as your guide throughout the app, providing suggestions on places to go and new activities to try. As your personal assistant, Blu helps you connect with local businesses.
Before using our services, many of them either didn't clean their cars regularly or only did so when absolutely necessary. However, after joining our service, they increasingly prefer the option of dropping off their cars instead of using valet. This shift is due to their positive experience with our customer service. Still, they expressed interest in a hybrid approach that includes remote maintenance cleaning along with seasonal detailing.
